Often times you will get individuals asking for your expertise work in regards to search engine optimization because they cannot do it themselves but they want everything under the sun done to their website for a very low price. This is one of the leading reasons why you must lead new clients to the velvet ropes and ensure that they fully understand what is going to happen and what is not going to happen which is something this West Bloomfield SEO Firm implements with every one of their clients. You must completely outline all the aspects of what you will be doing and you must tell them that you are not anything other than a search engine optimization expert so anything that they wish to have done that is out of the realm of search engine optimization will not be done by you will have to be contracted out to another company. This is one of the biggest problems that most brand-new search engine optimization experts fall into is the fact that they believe that they are a jack of all trades and they will do anything that they can to keep a client on board.
Often times it is much easier to just go out and get a new client instead of deal with the headaches that come along by having a client that tells you what to do and when to do it when you are not there employee but you are a business partner. This is one of the things that you must keep in mind when bringing a new clients. Often time that is referred to as the velvet ropes. You must keep your client within the velvet ropes and they are not allowed to deviate from the velvet ropes and once they do you must guide them back into the velvet ropes to ensure that they do not go out and do anything that they shouldn’t be doing or tell you to do something that you shouldn’t be doing.
One of the biggest things that you must also keep in mind in regards to getting a new client is whether or not that client can have a substantial ROI on the investment that they put into their search engine optimization campaign. For example if you have a surgeon or someone who provides a service where each time they render that service they are making thousands of dollars than it is very likely that they will be able to receive a great return on investment from search engine optimization. On the contrary if you have someone who is making very small amounts of money per sale that they do for example a taco stand then it will not be beneficial for them to implement search engine optimization onto their site because search engine optimization will not be a good return on investment for a taco stand. You also must remember that if you are ranking keywords that they want to have ranks often times these keywords will not bring in the clients that they believe these keywords well.
For example if a local plumber wants to rank for water heater repair it may not be as lucrative as they believe because it will be more beneficial for them to rank for something along the lines of emergency plumber in their local city. The reasoning behind this is if people are searching for an emergency plumber that means that they need plumbing now. If someone is researching water heater repair they may be looking to learn for knowledge about water heater repair or looking for prices that it may cost for water heater repair. These are things that need to be taken into consideration because if you write a client for a keyword that they wish to rank for that will not be lucrative in the long run then often times they will be upset with the services that are rendered because they are not getting more phone calls but their website is higher within the search engines, this is something http://michiganseopro.com/battle-creek/ has been able to do over and over again for countless websites.
This all goes back to keeping your client within the velvet ropes but even more so than that you need to make sure that the clients that you are working with will be able to get a substantial return on investment from your search engine optimization campaign. There are many more things that going to considering whether or not a client is someone that should be worked with and often times you will need to do your due diligence about not only the client themselves but their business and also the market in which they fall into. But more so than that you must make sure that the individual that you are working with is not somebody that you will not be able to stand in the long run largely due to the fact that you will be working with this individual for many months if not many years depending on the keywords they are attempting to rank for in the size of the site in which they have.
Overall it is up to you to determine who you will work with and how you will work with them but these are just some basic outlines as to how you can go about doing this in the way you should properly implement these strategies is completely up to you but remember that you must try to keep your clients within the velvet ropes and you must inform them that you are not there employee but you are a business partner and you are working together for the same goal which is to rank their website higher within the serps to help drive more clients to their business.