Keyword selection can be hands-on one of the most fundamental and most important parts of search engine optimization. You can rank a website for long tail keywords that get no active searches and just because you rank for those keywords is not mean that any traffic will be driven to your site thus meaning that you will not get any clicks or visitors so the site is virtually worthless in regards to having the ability to monetize or pick up clients. For example you can very easily rank for a keyword that is five, six, or even seven words long that will maybe get a few visitors searching those long tail keywords per month or even per year and the chances of them even clicking on your website go down dramatically if you are not in the first position on that page.
This is the reason why you will want to stick to more specific and shorter keywords when attempting to rank for a site that you are going to monetize or pick up clients on. For example you can very easily rank for the best search engine optimization company in the Marquette Michigan but not many people will be searching for that keyword per month. You would be better off and it would be more beneficial if you were to rank for Marquette SEO company or just Marquette SEO. These are keywords that people are actively searching for and when they stumble across your website they are more likely to click on it and look at it which can help to increase your user metrics and traffic levels which can help you rank higher in the serps.
There are many companies that will very easily rank for keywords that do not generate any traffic nor do they get them any clicks. But one thing you do need to take in a consideration when targeting these long tail keywords is the fact that once you have a page 1 position one ranking you are more likely to receive more page 1 position one rankings because the search engines as now have trust in your website and they believe that the content you have on your website is valid and will give the potential users of their search engine the information or services they are looking for. If you are first starting out a site it is advantageous to go after these long tail keywords because they will help to not only solidify your site as a dominant force by having page 1 position one rankings but it will also have a positive psychological effect on you because it will show you that you definitively have the skills needed and required to rank a site at the top of the search engines, this is exactly what TopTierMarketing SEO Michigan was able to achieve with their website.
One more thing you will want to take into consideration is the fact that each search engine is different. The major search engines are Google, Yahoo, and being. It is much easier to rank within Yahoo and being search engines is much more difficult to rank within Google’s, even though it was harder it didn’t stop TopTierMarketingSEO Detroit Expert for ranking above their competition for a very competitive keyword. So once you are ranking highly in Google search engine it is almost 100% fact that you will be ranking high in Yahoo and Bing search engines because they are not as difficult to rank for keywords within their search engine in comparison to Google’s.
Another extremely important time when it is imperative that you choose the correct keywords to rank for is when you are paying for AdSense. The reason why you want to pay for AdSense is largely due to the fact that you want to place your ads in highly trafficked keyword positions. If you buy AdSense for keywords that are not very popular you will not receive a lot of traffic and often times as traffic is not the intended traffic you are attempting to target. Often times these lower-level keywords will have a lower level pricing you always must keep in the back of your mind that you get what you pay for. Of course you do not want to be paying astronomical amount of money for AdSense but often times this is necessary when you do not have a website ranking high within the search engines.
This is when a search engine optimization expert comes into play because you can pay a search engine optimization experts the same amount year you would pay for AdSense in highly competitive keyword areas but once your website is ranking it normally sticks therefore the life of the site as long as you continually update your site and slowly send links to it to prove to the search engines that you are still receiving traffic and generating buzz about the topics you are covering or the services you provide.